INGLÉS PROFESIONAL PARA EL TURISMO

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In-person

from November, 24th 2017 to December, 2nd 2017

In-person

Aula de A Rúa

Extensión universitaria

credits

1.5

(3.0 LC)

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El curso articula el aprendizaje desde un enfoque comunicativo que permita adquirir el léxico relativo al área del Turismo. En consecuencia, se propondrán contextos relevantes tanto de intercambio y comunicación oral como de intercambio y comunicación escrita. Por lo tanto, gramática y léxico no se estudiarán de forma aislada, sino interrelacionados en situaciones profesionales típicas de la industria turística.

Durante el curso, se utilizarán textos y materiales formativos que introduzcan al profesional o estudiante en la diversidad cultural y humana inherente a la industria turística. Además, se le pondrá en contacto con textos y fuentes vinculados a los grandes retos de este sector, tanto desde la óptica del profesional como del consumidor.

Dates and places: From November, 24th 2017 to December, 2nd 2017

Lugar: Aula UNED A Rúa-Colegio Manuel Respino

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Hours: Teaching hours: 30

Credits: 1.5 credits ECTS and 3 credits open elective.

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In-person: This activity is developed in presence.

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Program

Friday, November, 24th 2017
- 16:00-21:00 h. Unit 1. Ways of travelling and accommodation
  - Introduction. Concepts of "travel" and "tourism". Classification of tourists.
  - Travel motivations and tourist flows.
  - Finding accomodation. Accommodation types. Checking into a hotel.
  - Booking in advance. Cancelling a reservation. Last minute offers.
  - Complaint forms.
  - Means of transport and accommodation types. Hiring a car and booking a hotel.
  - Economic impacts of Tourism. Environmental impacts. The way to a sustainable Tourism.
  - Tourism resources in Galicia.
  - Alexandre Fernández Ramos
Saturday, November, 25th 2017
- 10:00-14:00 h. Unit 2. Tourist Information and Tourism Industry.
  - Jobs in the hotel industry
  - Travel itinerary. Giving tourist information
  - Telephoning. Polite questions. Starting and finishing calls.
  - Business correspondence. Writing an email to your future employer
  - New sale techniques used to open new markets.
  - Target market, competitors, and company goals. Points of differentiation from competitors to establish an appropriate and differentiating brand
  - Understanding customers. Creating and defining a brand. Choosing a determined niche.
- 16:00-19:00 h. Unit 3. Tourism and Catering.
  - Eating and drinking habits in Galicia and around the world.
  - At the restaurant.Making requests. Designing and planning menus. The food and beverage service employees.
  - Traditional and modern cuisine. Intercultural experience from a local point of view.
  - Wine and food as a window onto a variety of cultural, social, political and economic issues throughout the world and Galicia.
  - Alexandre Fernández Ramos
Friday, December, 1st 2017
- 16:00-21:00 h. Unit 4. The local Tourism Industry
  - The development oftourism in Galicia. Overview of tourism performance.
  - Factors that facilitate the development of tourism in Galicia.
  - Trends in inbound tourism market. Geographic, demographic, psychographic and socio-economic aspects.
  - Natural resources and sustainability.
  - Galician patrimony. Value enhancement strategies.
  - Alexandre Fernández Ramos
Saturday, December, 2nd 2017
- 10:00-14:00 h. Unit 5. Wine as a Tourism Resource.
  - Introduction to wine history. Main winemaker countries nowadays.
  - Different marketing strategies regarding wine.
  - Consumption and purchase of wine near the source.
  - Organized wine tours, wine festivals and other special events. Examples in Galicia.
  - Wine tourism strategy and the making of a unique experience for the tourist. Different winetours and their possibilities as an alternative tourism
  - Wine management and tourism education customized to the particular demands of global wine trade from a local environment.
  - Domestic wine industries. Wine as a product to attract a high-quality tourism. Galician potentialities.
  - Understanding the importance of marketing in the current wine market.
  - The business of wine. Galician wine areas,trade structures, wine marketing, wine merchandising, viticulture, winemaking,wine styles, and professional evaluation techniques in sales and merchandising,distribution, marketing, import/export and consulting.
  - Alexandre Fernández Ramos
- 16:00-19:00 h. 6. Guided tour into a wine cellar.
  Practical experience in tasks which will provide the participants with the chance to discover the foundations of winemaking, grape processing, and wine analysis from a local perspective.
  Enrolled participants will visit a wine cellar with a longfamily tradition in the wine world, cultivating vineyards that pass from generation to generation. The winery will have the most modern facilities for a careful vinification: pneumatic press, stainless steel tanks for controlled fermentation, refrigeration equipment for stabilization in isothermal barrel,and other elements necessary to obtain high-quality wines from the Denomination of Origin Valdeorras.
  - Alexandre Fernández Ramos

Directed by

Aurelia Carranza Márquez: Profesora Ayudante Doctor

Coordinated by

Maria Teresa Cereijo Seijo: Licenciada Filología Inglesa

Lecturer

Alexandre Fernández Ramos: Diplomado en Turismo y Grado en Estudios Ingleses

Aimed at

Este curso está orientado a todas aquellas personas que tienen relación con el mundo del turismo en su ámbito de trabajo, así como a estudiantes y aficionados que desean recibir una formación especializada y específica en todo aquello que concierne a la gestión sostenible del turismo y el conocimiento de la lengua inglesa con fines profesionales. En particular, el curso se dirige a:
• Todas aquellas personas interesadas en convertirse o adquirir los conocimientos profesionales relativos al inglés con fines turísticos.
• Profesionales del sector turístico interesados en profundizar sus conocimientos de inglés con un fin profesional.
• Licenciados y Graduados en turismo, periodismo y humanidades en particular, y de forma genérica a todos los titulados, interesados en el desarrollo profesional vinculado al mundo del turismo.
• Personas interesadas en desarrollar un turismo sostenible.

Prerequisites

NIVEL DE INGLÉS: B1

Methodology

Se prevé una duración de 30 horas, entre contenidos teóricos y prácticos, y una serie de trabajos autónomos a llevar a cabo por cada alumno en sus respectivos domicilios.
Trabajo autónomo del estudiante: 6 horas
Horas presenciales: 24 y horas online: 6.

Collaborates

Collaborates

Concello de A Rua

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Aula A Rúa
Colegio "Manuel Respino"
32350 A Rúa de Valdeorras Ourense
988 336 038 / info@a-rua.uned.es

Extensión Universitaria